There’s a caregiving crisis in the US that is hard to ignore. The population is aging quickly, and despite the fact that the at-home care industry’s market size is close to $130 billion, it is simply impossible to find enough qualified caregivers across the country. In fact, the number of vacant care jobs reached 1.8 million, representing nearly 10% of all vacant job postings in the US, according to BCG research.
But one North Carolina startup is taking a novel approach to fill critical gaps in the caregiving space.
Its secret ingredient? Tech-savvy college students.
CareYaya was born in the Research Triangle with Duke and UNC students interested in healthcare career paths. After going through a vetting process, CareYaya matches students with families in need of their caregiving services, be it helping with meals, housekeeping, or providing much-needed companionship.